Creating a Differentiation Statement That Goes Beyond Price

Cohen Brown Management Group

12/29/2021: Performance Results Network

Teleconference: Creating a Differentiation Statement That Goes Beyond Price

Date: Wednesday, December 29, 2021

Duration: 1 Hour

Audience: Managers and Sales Bankers

Description

There is more to a sales experience than price. Not only do members/clients and prospects want to feel that the price was appropriate, but also that the total experience was pleasurable. It is WAY beyond price: atmosphere, attitude of the employees, the presentation of brochures in a rack, etc. This session will discuss the first impressions of your branches plus those words that create the difference.

Creating a Differentiation Statement That Goes Beyond Price