Regional Results Consultant—Europe, Middle East and Africa
Brenda Schäfer’s financial services career began more than 25 years ago when she worked as a teller and advisor with ABNAMRO Bank N.V. in the Netherlands. Brenda spent 21 years with ABNAMRO bank N.V.
Brenda worked her way up within ABNAMRO Bank N.V. into the roles of advisor, branch manager, manager services, branch coach, and sales coach. As a sales coach she implemented and embedded a leadership process and sales and service process within her region. She trained, coached, and consulted managers and front-line salespeople nationwide in achieving their sales and service goals, and she also supported and advised the Head of Sales Management and the Regional Manager on sales-related issues. In a nine-month period, Brenda achieved an increase of sales effectiveness in her region from 122% to 184%.
Concurrently with her management and coaching experience, Brenda continued furthering the education she began at the Secondary Economic and Administrative Education (MEAO) in Bussum and the Higher Economic and Administrative Education (HEAO) in Utrecht, the Netherlands. Brenda completed advanced studies in economics, and added English and German to the list of languages she speaks fluently alongside her native Dutch. Her continuing training from 1987 to 1990 with the Dutch Institute for Banking, Insurance, and Investments included banking skills such as private credit funds, consumer lending, mortgage, and investments. In 2004 Brenda was certified by the Association for Coaching in “The power of coaching”. In 2005 she was certified by the Haagse Hogeschool for Coaching and Consultancy in personal (management) coaching, team coaching, and team development. In 2007 Brenda participated in and partly facilitated a Personal Leadership Program by order of ABNAMRO Bank N.V. along with Heart Selling in Zeist, the Netherlands.
Since September 2007 Brenda has worked with the Cohen Brown Management Group as a Results Consultant covering the territory of Europe, the Middle East and Africa. She has continually brought her vast practical financial services training and management and coaching experience to bear in proving herself to be an essential resource in improving the behavioral embedding of best practices for Cohen Brown’s European clients.Go Back