Which Was the “ME” Generation?

METOOI recently did some research on the various generations living within the United States, from what are called “Silents” to “Millennials.”  I found myself wondering, would the majority of bankers ask the right questions to uncover the life events that might match the desires of each of these generations?

For example, look at this description of largest current generation, which happens to be the ME Generation, AKA Baby Boomers (born 1946–1964):

  • Have always used credit
  • Two-income households
  • Divorce tolerated
  • Highly driven
  • Optimistic
  • Embrace technology and innovation
  • Exercise
  • Enjoy adventure
  • Take their hobbies seriously

How would you phrase questions to uncover the current and future needs of a Baby Boomer?

Cynthia Whitmer Griffith is a Performance Results Network Results Consultant for Community Banks and Credit Unions at Cohen Brown Management Group, Inc.

Cohen Brown Management Group is the internally recognized leader in sales-and-service cultural and behavioral change, specializing in consulting and training processes for management, front-line, support/customer service units and call centers. Performance Grapevine provides thought leadership insights on sales training, sales management, leadership training, time management, consultative selling, behavior change, organization change, and culture change.


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